Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – Net Neutrality | Beyond the Pill | Technology Disruption June 15, 2015

Filed under: Corporate — CMI/Compas @ 4:00 pm

The FCC is updating Net Neutrality rules, and given this is the third time, they’re hoping they’ll stick and not be overturned. The Wall Street Journal explains: “Like the FCC’s previous rules, thrown out by a federal court in January 2014, the new rules ban broadband providers from blocking, slowing down or speeding up access to specific websites. Unlike the previous rules, the new regime the FCC passed in February would also apply to wireless broadband providers, and it would classify both mobile and fixed broadband as common carriers, significantly expanding the agency’s authority to regulate them.

Beyond the Pill is a major focus for pharma companies across the globe, as verified in a recent panel in London. Pharma executives sitting on the panel cited success stories so far, and noted that this is a priority in their roles.

It’s infographic time! This biggie by Accenture shows how technology is impacting our industry – what does the future look like as tech is poised to cause major disruption? Thanks to Robert Kadar, SVP, Customer Development, for this story.

The Indian government is considering requiring doctors to write prescriptions in capital letters to avoid handwriting-created mistakes in prescribing. (This is actually something common in the architecture field.) Anyone want to make an eRx comment?

The Carter Center’s aim to cure river blindness, which affects many in African nations, has received a major boon. A Nigerian businessman has donated $10 million to the cause.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications


The Scoop – Programmatic Exchanges | EMR Data Mining | FDA Approval Process June 12, 2015

Filed under: Corporate — CMI/Compas @ 4:54 pm

This article, shared by Media Planner Kyle Cooper, explains the many pros of Private Programmatic Exchanges over Open Programmatic Exchanges. In commentary to this, SVP Buying Services & Deliverables Nicole Woodland-DeVan noted: This is in large part why we are engaged in mostly programmatic direct engagements for AdMission (or as they referred programmatic premium) relationships with our endemic publishers.  Even the non-endemic inventory that AdMission is accessing is mostly private (premium) auction based.  I think we will see an increase in demand for programmatic direct because this also protects the publishers revenues as much as secures the brand from less than optimal inventory.  In terms of data – in endemic we are able to verify any publisher data (NPI) that is being leveraged so we can trust it.  We are not leveraging any publisher data for non-endemic buys because they don’t have anything that would be of value for our types of buys.  That being said, with consumer campaigns we do have the option of integrating and leveraging 3rd party data (i.e. BlueKai) to enhance campaign reach.

Associate Media Director Jenny Baban shared: I came across this interesting article which suggests a link between heartburn medication and heart attacks. It’s not clear if this is an issue of causation or correlation, but what’s interesting is that researchers mined through 3 million EMR records to find the link. 

A NY Times OpEd argues against changing the standards of FDA’s approval process, saying that although it can be beneficial to get drugs to market faster, it’s not worth potential risk.

A survey of people with diabetes found that the majority of them are interested in tech tools that can help them manage their condition, and would like to hear about such tools from their doctor.

Heartwarming story of the day: A man with special antibodies in his blood has given blood every week for 60 years, saving the lives of 2 million babies.

ICYMI: The US ad market is expected to grow an average of 3.1% over the next four years. Growth for TV will be lower, and growth for digital overall will be higher.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications


The Scoop – Touch to Search | Nurses and Apps | Inspiring Apps June 11, 2015

Filed under: Corporate — CMI/Compas @ 4:01 pm

SEO Supervisor Michael Ranalli shares: Google has now launched its Touch to Search functionality on Android devices. This allows users to highlight text from their mobile device (similar to how you’d begin to copy and paste) and search right from the page. In Google’s quest to answer questions in as few clicks as possible, this creates the opportunity to instantly answer questions, not to mention generate exponentially more paid search impressions. I tried this out with some of our brands and was really pleased with what came up – try it for yours!

Most nurses use smartphone apps at work, according to a new study:

  • 88% use apps at work
  • 73% used apps to look up drug information
  • 69% use their smartphones to communicate with colleagues in the hospital

New guidelines aim to improve the way pathologists diagnose disease, spurred largely by misdiagnoses in breast cancer.

The head of global sales at Pebble used to have a secret – she is hearing impaired. But in her role she has inspired Pebble to create apps compatible with her hearing aid, and has inspired other companies throughout her career to similarly improve technology for all. Meet her and two other health/tech inspirations in this feature. Thanks to our Christo Rey intern Jada for this story.

Heartwarming story of the day: A service dog saved his owner’s life by blocking her from being hit by a bus – wow.

I was lucky to be in our New Jersey office for a BBQ that said hello summer and a sad goodbye to our Christo Rey interns – for now, anyway, as they’ll be coming back in the fall.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications


The Scoop – Keeping Websites Healthy | Mobile Health Tracking | Sponsor Generated Content June 10, 2015

Filed under: Corporate — CMI/Compas @ 4:00 pm

President Obama defended his health care law in a speech yesterday to an important influencer group, as Wall Street Journal explains “The speech came ahead of a Supreme Court ruling on a key component of the law, expected by June 30.” Republicans gave the speech two thumbs down.

Graphic of the day: SEO Analyst David Hur shared this article and graphic, which describes actual methods on maintaining a “healthy” website optimized for search engine optimization.

Of insured people with smartphones, a small number (only 30%) are interested in tracking their health on a mobile device. HealthMine – the company that ran the survey – reflects that this just shows the industry is at a point of new growth for mobile tracking. Thanks to Karima Sharif, Exec. Director, Media and Advanced Audience Engagements, for this story.

Among the Wall Street Journal’s news stream was this article – interesting to me, as it was labeled as “Sponsor Generated Content” – that’s right – native ads, under another name, but still smelling as sweet for advertisers.

Interesting take on hot news, part 1: new research shows schizophrenia could be caused by exposure to cats at a young age; household pets respond.

Interesting take on hot news, part 2: how to cause unbelievable demand for a drug? Make it unavailable to 50% of the population. Obviously that wasn’t the intention, but it’s interesting to observe and study the controversy surrounding this topic.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications


The Scoop – HealthKit Upgrades | ePatient Research | Bigfoot Biomedical June 9, 2015

Filed under: Corporate — CMI/Compas @ 5:20 pm

Among Apple’s announcements yesterday of a new iOS and a music streaming system was the whisper of HealthKit upgrades, including reproductive support. Can the Apple Watch be the killer app that allows doctors to make data-driven health decisions, leading to better health outcomes? Some think so – in an essay for HIT Consultant, experts argue that Apple is leading technology in the right direction.

SEO Analyst David Hur shared: Lucien Engelen talks about how there is a movement for patients conducting their own research about disease states and medications.  This is not being done yet, but people sure are interested. Here is a brief summary of the article:

  • Patients want to access their own data
  • Many citizens are using affordable sensor technology
  • Cloud-based integration technology collect data every day
  • Frameworks that allow patients to research and own data outcomes
  • Disruption of old methods in data collection is more commonplace
  • Uberisation of healthcare (Private practitioners being contracted vs. doctors in hospitals)

Ultimately, there could be a system where HCPs and researchers request a subscription to all patients’ data, so they can use that data to treat patients better.  However, this is still just a theory because it has not been done before and there is no guarantee that this movement will truly bring better treatment to patients.

Bigfoot Biomedical is a company started by computer scientists whose children have diabetes, with the aim to create better medical devices. As Wall Street Journal writes, “Bigfoot’s roots go back about four years to when Bryan Mazlish’s son was diagnosed with Type 1 diabetes. At the time, Mr. Mazlish was working in quantitative finance, writing computer codes that predicted what stocks to buy. He figured similar principles could predict how much insulin the body needed to regulate blood sugar.” The company is partnering with others in the diabetes space to explore what they can bring to market.

A centuries-old vaccine could help reverse Type 1 diabetes, according to promising new research.


The Scoop – Ad Market Growth | Why WOM | CDC New STD Guidelines June 8, 2015

Filed under: Corporate — CMI/Compas @ 1:08 pm

The US ad market is expected to grow an average of 3.1% over the next four years. Growth for TV will be lower, and growth for digital overall will be higher.

This article on word-of-mouth marketing offers important reminders on best practices in marketing – simple but smart: regularly see where your brands index in search, and do regular customer surveys.

Not too much expected from today’s Apple event that will affect our industry immediately, but there may be more beefing up to the Apple Watch app store by opening up more opportunities to developers – and many of them have health on their minds.

The CDC has issued new treatment guidelines for STDs.

Wash your hands.


The Scoop-How to Deliver Value to Doctors Via EMR|Digital Pharma West Day 2| Breast Cancer Screening June 5, 2015

Filed under: Corporate — CMI/Compas @ 2:58 pm

To ensure we’re ahead of the curve on all things relating to EHRs, we brought in top companies in the space and expert physician Dr. Michael Shannon (hope you caught the webinar), as well as our own CMI/Compas experts who study the space, and focused an entire day on the topic. Why? As some sneak peek 2015 Media Vitals data tells us, 86% of physicians using EHRs do so in the exam room with the patient present. What an amazing opportunity to engage at point of care! We learned from Dr. Shannon the incredible importance of making EHRs simple to use, and of pharma taking part to provide prescribers what they need. Also underscored was the importance of building trust, which can be done by providing value – information and resources that your audiences need. Although the EHR space still has a lot of growing to do, they offer better outcomes and benefits for everyone. Thanks to Carly Kuper for sharing this synopsis even though she’s enjoying a day off.

Tracy Smith, Executive Director, Customer Development brings us these takeaways from the final day of Digital Pharma West:

Greg Jackson, EVP and Chief Data Officer for Everyday Health shared his list of Top 10 Tips to Engage Your Gen XYZ Audience:

  1.  Make it relevant
  2. Listen for trends (use KOLs)
  3. Obsess over headlines
  4. Be more visual
  5. Make visual platform appropriate
  6. Optimize for mobile
  7. Optimize for social
  8. Get creative
  9. Be cautious with humor
  10. Don’t alienate everybody else

 This question was asked of the audience: “What do you want that you don’t have?”  The consensus answer was “EHR patient data.”

In other important health news, MedPageToday reports on an update to breast cancer screening: women ages 50-69 should absolutely be screened.

Researchers have developed a blood test that could reveal every virus a person has ever had–an important development in treating chronic diseases and cancers, as well as tracking patterns of disease.

ICYMI: Researchers are finding stronger ties between Alzheimer’s and diabetes and this understanding is uncovering keys to new treatment.