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CMI/Compas Launches Partner Innovation Initiative June 18, 2012

Filed under: Corporate — CMI/Compas @ 2:23 pm

King of Prussia, PA – June 18, 2012 – CMI/Compas has announced the creation of the Partner Innovation department, established to support the growth of relationships with innovative media supplier partners to develop impactful ways for healthcare clients to reach engagement goals.  Leading this initiative is Alya Sherman, who will dedicate 100 percent of her time to this project as VP, Partner Innovation. Sherman’s experience is unparalleled as an industry veteran of strategic partnerships.

The initiative will focus on creating new opportunities and experiences, connecting media innovation to business objectives. Partner Innovation will liaison between CMI/Compas media teams, client brand teams and media partners (new and existing), providing strategic direction and input for media plans. Clients will benefit from insights on supplier partners and CMI/Compas’ ability to connect those insights with their strategic needs. In doing so, CMI/Compas will be able to offer clients the latest industry trends and topics to be first to market and best in class.

In leading these efforts, Sherman will capitalize on her ability to develop new, innovative advertising offerings across targeted and broad-reach print, digital, mobile display and search platforms.

“This initiative combines our unprecedented strong partnerships and our vision for future trends,” said Dr. Susan Dorfman, Chief Marketing and Innovation Officer. “Alya has a unique talent that allows her to identify those companies that are poised to be game-changers and partner with them in ways that truly serve our clients and help us reach our corporate goals.”

Current and new media supplier partners can contact Sherman directly at to schedule a goals-setting meeting and discuss new opportunities.

 About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. are the indispensible strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying.  CMI/Compas is laser-focused on helping clients move the promotional needle.

CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York.  The family of companies is actively recruiting for healthcare marketing jobs  via


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