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CMI/Compas Releases Study Results Showing Promotional Access and Preferences of Physicians Across 10 Specialties August 13, 2012

Filed under: Corporate — CMI/Compas @ 12:48 pm

KING OF PRUSSIA, PA – August 13, 2012 – CMI/Compas has released the pharmaceutical industry’s first multi-specialty report, which looks into promotional access and preferences of physicians, powered by ByDoctor® DNA™ and ByDoctor® PULSE™ customer insights. Responding to industry need, CMI/Compas launched its first in a series of reports focusing on physician promotional access behaviors, preferences and optimal consumption times. The report, titled “What Physicians Want and Need From Pharma,” focuses on 10 specialties, including cardiology, oncology, psychiatry, neurology and internal medicine.

While the report will be immediately available to CMI/Compas Customers and Supplier Partners only, pharmaceutical companies interested in reserving their copy of this report can do so by visiting www.cmimedia.com/insights/research.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. are the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laserfocused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.

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