KING OF PRUSSIA, PA – November 16, 2012 – A MedAd News-led webinar featuring Chief Marketing & Innovations Officer Dr. Susan Dorfman attracted hundreds of marketers to learn more about physician engagement. The Nov. 9 event was titled “Aspects of Physician Engagement: What Physicians Want from Pharma and How to Deliver within the EHR and E-Prescribe Workflow.”
Dr. Dorfman’s talk, “What Physicians Want and Need from Pharma,” focused on findings from the CMI/Compas 10-Specialty Study, which looks at the promotional access and preferences of physicians. As access to physicians continues to erode for pharmaceutical companies, the physician shortage continues to grow and challenge doctors with more patients and less time leaving pharma companies to look for non-personal promotion alternatives to reach, educate, and engage them.
The report addresses the huge impact this has on how pharma marketing and sales teams will communicate with physicians and provides critical insights into delivering value based on physician needs, time availability, and their terms.
The second presenter of the event, David A. Harrell, Founder & Chairman, OPTIMIZERx | SampleMD, focused his presentation on “Engaging Physicians within the E-Prescribing Workflow: Requirements for Achieving Provider Scale, Promotional Effectiveness and Compliance.”
Those who would like to request a free copy of the CMI/Compas study can email firstname.lastname@example.org.
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.