PENNSAUKEN, NJ – January 3, 2013 – Event Eguide, a conference attendee app powered by CMI/Compas, has been honored by PM360 magazine as one of the year’s most important innovations in pharmaceutical marketing. From hundreds of submissions, Event Eguide was chosen for its impact on the industry and for its innovative use of technology.
“Event Eguide, CMI/Compas’ fast, easy-to-use mobile conference app, connects conference attendees to all event information from their smartphones and tablets,” PM360 writes in the December issue. “It was exceptionally popular among physicians attending Internal Medicine 2012, the annual scientific meeting of the American College of Physicians, where it was downloaded by nearly 7,000 physicians.”
Event Eguide was created by the Custom Innovation division of CMI/Compas, a group that combines experts in digital technology, creative marketing and design who tackle the issues and needs of pharma marketers today with innovative, custom creative solutions. CMI/Compas’ Custom Innovation group combines expertise from InfoCures and Singularity Design, technology and creative agencies in the CMI/Compas family of companies. With the mantra “if you can dream it, we can build it,” CMI/Compas strives to create innovations that help clients exceed their goals.
The PM360 Innovation Issue is available online http://www.pm360online.com/innovators-products/.
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.