Michael Konowicz, EVP, Innovations, sourced his experienced at a recent IAB conference to author this whitepaper on Big Data: Programmatic Possibilities. It takes a look at what we (and our clients) should know today about Big Data and its Big Opportunities. As technology allows us to better track, how can we use that to our advantage to engage audiences? To see the full Whitepaper, click here.
Big Data: Programmatic Possibilities Whitepaper Released April 2, 2013