Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

CMI/Compas ByDoctor Pulse Study on DTC Advertising Fields Interesting Results May 1, 2013

Filed under: Corporate — CMI/Compas @ 2:44 pm

With all the recent publicity and talk about DTC advertising of prescription drugs, we decided to field our own ByDoctor PULSE of 104 physicians (50% Primary Care and 50% Specialty). Healthcare Marketing blogger Richard Meyer reports on our study and the results.


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