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MM&M reports on our Media Trends Whitepaper May 21, 2013

Filed under: Corporate — CMI/Compas @ 4:24 pm

MM&M discusses Compas’ Media Spend Trends Whitepaper written by Nicole Woodland – De Van, SVP, Buying Services. The data found HCP-directed digital promotion jumped from 17% of pharma spending to 33% in two years. http://bit.ly/11Syjxv

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