MM&M explores the data found in an excerpt CMI/Compas’ first Media Vitals study. The study looks at how physicians engage with information and when. The excerpt of six specialties shown from the 21 studied include cardiology, endocrinology, gastroenterology, general/family practice, oncology and psychiatry; the results show that desktops remain a vital resource for doctors and 30% of doctors said they are aware of ads on their mobile devices. To see the full article and more results from the study, click here.
MM&M- Mobile ads ranks low in physician recall study June 24, 2013