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PharmaVOICE 100- Into the Deep: The Data Evolution in MEDIA PLANNING September 4, 2013

Filed under: Corporate — CMI/Compas @ 12:29 pm

Data and media planning have evolved enormously, even over the last couple of years – are you on board? In this PharmaVOICE article Paulette McCarron, SVP, Group Media Director, and Diane DeStefano, Marketing Research Manager, discuss how we use data – including our own Media Vitals data – to create a media plan that truly engages audiences.


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