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KPIs and Directional Metrics Whitepaper September 5, 2013

Filed under: Corporate — CMI/Compas @ 2:08 pm

Whitepaper Image This whitepaper authored by Campaign Analytics Supervisors Maryanne Ackershoek and Renee Kennedy looks at the difference between KPIs and directional metrics, as well as the type of information you can derive from each to help marketers measure the success of their campaigns.


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