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The Scoop – What Pharma Can Do About Sunshine | Virtual Innovation | Buzz-Worthy Ad November 21, 2013

Filed under: Corporate — CMI/Compas @ 3:34 pm

The title says it all: “The Sunshine Act’s Crackdown on Medical Reprints—What Pharma Can Do About It” – this fantastic article authored by our experts Taryn Tarantino, VP Audience Strategy and Mike Miller, Mike Miller is SVP, Healthcare and Clinical Content Services, will guide you through.

Fabulous, fabulous, fabulous – a new device that is worn like a bracelet and rings can broadcast the words a hard-of-hearing person is signing.

It’s impossible to be mature and professional about this LOL-inducing story, but I have to share anyway – to help doctors better understand how to give a certain type of exam, the new Virtuabutt is the training tool of choice. Heh heh.

It’s the ad that everyone’s buzzing about this week – Mike Tyson finally returns Evander Holyfield’s ear in a spot for Foot Locker. Ew.

Your dose of inspiration today: Google’s nine principles of innovation exhibit why they’re so prolific (including dipping more and more into the health industry). They are:
1. Innovation comes from anywhere
2. Focus on the user
3. Aim to be ten times better
4. Bet on technical insights
5. Ship and iterate
6. Give employees 20 percent time
7. Default to open processes
8. Fail well
9. Have a mission that matters

Multi-channel win: New York Times is joining Wall Street Journal and others in offering more video content on their site.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications

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