Happy Friday! Twitter has launched “TV conversation targeting” in the US and UK, which aims to further extend the buzz benefits from those who watch TV and tweet. They explain in their blog, “The way TV conversation targeting works is simple: through our conversation mapping technology, networks and brands can promote Tweets to users who engage with specific shows, whether or not a brand is running a spot in the program. Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.”
MM&M reports that a recent ONC study is suggesting e-prescribing tools are not pharma friendly; while they have been shown in other studies to improve patient outcomes, many still do not offer optimum access to formulary information, among other issues that can hamper prescribing.
This week’s smack downs: Microsoft vs. Google is the biggest smack down of all, as Microsoft has begun selling anti-Google t-shirts and mugs…in this one, no one wins. In Apple vs. Samsung, Apple is the winner of a $290 million patent trial over copying the technology used in smartphones. Competing crowdsourcing sites Indiegogo and Kickstarter bring their innovation methods to Australia, and everyone wins.
Bookmark this: 24 ways (statistics) social media has impacted health care.
– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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