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Ron Burgundy is hot. The marketing geniuses behind the movie have pulled out every possible stop on the promotion train, and it’s a joy to watch what they’ll come up with next. Burgundy and the crew give Yahoo!’s 2013 top search report; he shows up to anchor at a random news station in North Dakota and video goes ultra-viral; he makes magic for Dodge Durango; he goes on a book tour in character; he inspires a Ben & Jerry’s ice cream; and he simply explodes on social media (zillions of links – too many to include). I know movie marketing and pharma marketing are worlds away, but I’m still really inspired by the totally out-of-the-box use of media and partnerships.
In other celebrity news, Katie Couric – previously known in our industry for her huge contributions to colon cancer awareness – is getting terrible PR (including from science bloggers) for airing a show that seemed to be sensationally anti-vaccine and included a woman who claims the HPV vaccine killed her daughter. This is the headline and sub-head from Time magazine: “Is Katie Couric The Next Jenny McCarthy? A former Playboy Bunny spreading misinformation is bad enough.”
Nielsen discovered a trend counter to what I would have thought; as MediaPost reports: “Viewers watching time-shifted traditional TV continue to rise, but users of video on a computer — as well as general computer usage — declined in the third quarter of this year.” Thanks CMIO Susan Dorfman for sharing this story.
Diet drugs work, so why don’t doctors prescribe them? This was explored in a New Yorker article that found multiple reasons to address, including past serious issues with diet-related medications, but that the main reason may be that most physicians still don’t view obesity as a ‘disease’ that can be ‘treated.’
Now that Movember is over, how did it do? The tally so far at ‘press time’ was about $99 million globally – this is much less than – say – Susan G. Komen fund’s $343 million, but still shows fantastic growth in men’s health awareness.
The latest on 23andMe from Wall Street Journal: CEO admits to communication breakdown with FDA.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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