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The Scoop – Ron Burgundy Edition | Celebrity Gossip | Questions for You on Sunshine Act December 5, 2013

Filed under: Corporate — CMI/Compas @ 4:43 pm

Sunshine Act is one of the year’s biggest news stories, and we want to know what YOU think – we are asking our clients and partners to please take a survey today – it’s only 6 questions and it’s only open until 5 pm. The best part: if you take the survey, we’ll share all results with you.

Ron Burgundy is hot. The marketing geniuses behind the movie have pulled out every possible stop on the promotion train, and it’s a joy to watch what they’ll come up with next. Burgundy and the crew give Yahoo!’s 2013 top search report; he shows up to anchor at a random news station in North Dakota and video goes ultra-viral; he makes magic for Dodge Durango; he goes on a book tour in character; he inspires a Ben & Jerry’s ice cream; and he simply explodes on social media (zillions of links – too many to include). I know movie marketing and pharma marketing are worlds away, but I’m still really inspired by the totally out-of-the-box use of media and partnerships.

In other celebrity news, Katie Couric – previously known in our industry for her huge contributions to colon cancer awareness – is getting terrible PR (including from science bloggers) for airing a show that seemed to be sensationally anti-vaccine and included a woman who claims the HPV vaccine killed her daughter. This is the headline and sub-head from Time magazine: “Is Katie Couric The Next Jenny McCarthy? A former Playboy Bunny spreading misinformation is bad enough.”

Nielsen discovered a trend counter to what I would have thought; as MediaPost reports: “Viewers watching time-shifted traditional TV continue to rise, but users of video on a computer — as well as general computer usage — declined in the third quarter of this year.” Thanks CMIO Susan Dorfman for sharing this story.

Diet drugs work, so why don’t doctors prescribe them? This was explored in a New Yorker article that found multiple reasons to address, including past serious issues with diet-related medications, but that the main reason may be that most physicians still don’t view obesity as a ‘disease’ that can be ‘treated.’

Now that Movember is over, how did it do? The tally so far at ‘press time’ was about $99 million globally – this is much less than – say – Susan G. Komen fund’s $343 million, but still shows fantastic growth in men’s health awareness.

The latest on 23andMe from Wall Street Journal: CEO admits to communication breakdown with FDA.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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