Happy New Year! We’re starting with a bang as CES starts this week, and we’re so excited to have our colleagues reporting live on scene later in the week. As we wait for the first conference day, corporate launches and news reports give a glimpse of what this year in tech will look like. Wearables are HOT, as Mashable includes it in the 5 tech trends to watch this year, and so far we have with Basis announcing very cool sleep tracking capabilities, Withings also aiming for better sleep, LG entering the market with Lifeband Touch, and USA Today giving a rundown of the new health tracking apps. It seems the trend of the year is expanded connectivity including health tracking and the connected home – for example, it’s not just enough to have an electric toothbrush, it should be connected to your friends’ toothbrushes to show who’s doing the best job brushing or some nonsense. We’re also seeing a connected crockpot, and I have to be honest: I want one already.
In other tech buzz, Apple quietly acquired Snappy Labs, which created an app that takes photos at 20-30 frames per second. Apple-watchers believe this is because the technology can be valuable to Apple as it saves them development time and can offer a cooler photo experience. In addition to cool photo fun, the app has potential in health.
Let’s take a quick look back at 2013 – not just at the photos from our Black & White holiday party, but also the top stories of 2013 from 33 Charts, MM&M and Eye on FDA. Meanwhile, Forbes takes a look at the year in health charts. In the same vein our partner Google presents an infographic on how digital advertising was transformed in 2013, including ads finally becoming part of the conversation and truly integrated campaigns- and of course huge impact to media buying. (Thanks EVP Eugene Lee for the Google infographic.) And ads are truly breaking down media silos, if only shown by a full-page print ad last week that featured a single tweet.
An article on Forbes.com underscores the importance of marketing pharmaceuticals, giving it straight: “While some might find it unfortunate, the reality is that, for medicines to reach patients, they must be sold through sales and marketing. Without this, new drugs will never recoup the enormous investment needed to support the biopharmaceutical industry. A doctor can get information from a variety of sources – medical journals, scientific meetings AND sales reps. But the latter are a key component of getting new drugs to patients and, unless a better system can be devised, this practice will continue.” Well said.
Yesterday’s top health story in NY Times was a focus on the war on cancer. While cancer deaths are decreasing, we’re making fewer strides in cancer than in other causes of death. For example, because of advances in heart disease and AIDS prevention, the cause of more deaths between 55 and 84 is cancer. The author writes, “As people age their cells amass more potentially cancerous mutations. Given a long enough life, cancer will eventually kill you — unless you die first of something else.” He goes on: “Maybe someday some of us will live to be 200. But barring an elixir for immortality, a body will come to a point where it has outwitted every peril life has thrown at it. And for each added year, more mutations will have accumulated. If the heart holds out, then waiting at the end will be cancer.”
In all of our ByDoctor research into physician specialties, there’s one question we’ve never asked: who is sexiest? But luckily we don’t have to, because a study by dating website UniformDating.com has confirmed that surgeons are the most attractive doctors.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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