Med Ad News is back – the publication was brought back to life by new owner Outcomes LLC, according to a press release issued Sunday. UBC Canon had closed the publication and others in December. In my discussion with a representative there I learned that most of the staff will be retained.
Time reports on a current controversy in recommendations on when doctors should give anti-hypertensive drugs; a new recommendation says to wait on patients over age 60 until their blood pressure climbs to 140/90 or above, while heart experts say this will negatively affect patients.
USA Today has opened its Ad Meter for the year, allowing consumers to vote for the best Super Bowl ads. If you haven’t registered yet, you can at this link.
Next up in the future of wearables: a jacket that can sense when you’ve eaten chocolate and react with joy. Or smack you in the face and tell you to stick to your diet.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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