Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – Email vs. Social Media | Predictive Shipping and Elevators | Bad PR for Doctors January 20, 2014

Filed under: Corporate — CMI/Compas @ 5:40 pm

If you’re looking for the hottest medium for marketing, a new study shows you may want to look to email first. McKinsey found that email can be 40 times more effective than Facebook and Twitter. In the same vein an infographic shows how email and social media compare – while social media is experiencing more growth, email is more used, has better reach and has better features.

This is so cool: Amazon is working on something that’s being called “predictive shipping,” having just received a patent for “a method and system for anticipatory package shipping.” That’s right folks, Amazon will be able to guess what customers want before they order it. And deliver via drones, of course. Meanwhile at Microsoft, nerds have developed predictive elevators. Can you imagine what will happen if this trend really takes off? My husband might make dinner!

Doctors were the evil villains in a NY Times front-page story this weekend illustrating how some doctors can send patients down a path of high-cost procedures to the physician’s personal gain. In particular, dermatologists are noted to be making much higher salaries than they were a few decades ago, likely because they’re able to do dozens of high-cost procedures per day, while comparably cardiologists for example can only do a handful of heart procedures daily. It’s interesting to note that in looking at the reader comments to this controversial article – of which there are about a thousand already – you can now sort responses to see the audience they come from, whether medical professionals, patients or uninsured.

An overlooked but valuable device debuted at CES is PhoneSoap, a Kickstarter candidate that sterilizes phones in 5 minutes – huge potential in the doctor’s world.

At the risk of sounding a little sappy, I can’t help but reflect today on how proud and humbled I am to get to work for a company that has been recognized by Black Enterprise as a top black business and certified by the National Minority Supplier Diversity Counsel (NMSDC).

– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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