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The Scoop – FDA Guidance | Physician Mobile Habits | Hottest Tech News January 21, 2014

Filed under: Corporate — CMI/Compas @ 4:43 pm

If you missed our brand new POV on how the FDA’s new social media advertising document will affect you, you can see it on World of DTC Marketing. Authored by our expert Justin Freid, it gives you all you need to know in 5 minutes. For a PDF of the POV email me or visit our website request page.

A new study shows how physicians are using their mobile devices, with interesting stats (that correspond with our own Media Vitals research) showing that 50% use it to read journals, 77% to access medical information.

New dress code guidelines for doctors have aim to keep germs from spreading; who knew that the lab coat would be one of the worst offenders? Unfortunately, patient garb (including the tushie-revealing gowns) stay the same for now.

There’s a ton of interesting tech stories in the news today. Let’s start with a look back – this Radio Shack ad from 1991 shows a full-newspaper page of devices that are ALL now replaced by a smartphone. And now a look forward…

If you’re dying for a good night’s sleep, you can now control your dreams with a headband-mounted device by iWinks called the Aurora that tracks sleep and uses light and sound to actively trigger lucid dreams during REM sleep. This is almost as good as the birthday present my brother just gave me.

To make things even more pleasant, try the Scent Rhythm Watch by Aisen Caro Chacin, which emits scent based on the time of day – you can set a coffee scent in the morning and a calming chamomile at night, etc.

Spotify is working on technology that will change your playlist in real-time, corresponding with your heart rate, to improve a workout.

Apple is rumored to be unveiling two screen sizes with the next iPhone.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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