Greetings from inside the snow globe; I’m not a meteorologist but I think there’s about 5-12 feet of snow on top of my car right now. Anyway. As we move into Meaningful Use Stage 2, adoption is seeming to slow according to new data. I checked in with our EHR expert and CMIO Susan Dorfman who – while she noted she’d like to see the full study, noted that this article is “Very interesting – the study suggests that while roughly 80% of surveyed HCPs have some form of EHR in place, it seems only 13% have stated using it to meet Stage 2 requirements. ‘The Medicare and Medicaid EHR Incentive Programs are staged in three steps, with increasing requirements for participation. To receive an EHR incentive payment, physicians must show that they are meaningfully using certified EHRs by meeting certain objectives.’ For 56% of these HCPs you can likely attribute this to doctors not having EHR systems with the capabilities to support 14 of the Stage 2 Core Set objectives for meaningful use. However, for those who do, we must also consider that the time and cost it takes to actualize and report on Stage 2 requirements may equate to higher dollars and cents than the penalties or incentives that come with it.” Susan also provided me with a great guide to meaningful use Stage 2 requirements; reply to this email if you’d like me to send you a copy.
comScore reports that Yahoo is besting Google in at least one way – Justin Freid, Director Search Engine Marketing provided this recap: “For the sixth month in a row, Yahoo has topped the charts as the most visited web property. With a large email user base and strong efforts behind producing content, Yahoo has trumped critics and been able to hold onto the top spot. By producing quality written and video content, Yahoo has done a great job of attracting new and repeat visitors. The key point to under is that these are unique visitors, meaning each individual who reaches a web property is only counted once. Prior to Yahoo taking over the top spot mid last year, Google web properties often topped the charts. While Google Search and Gmail continue to drive millions of users to Google properties, the slower than expected growth of Google plus has left Google in second place.”
IMS has rated pharma’s involvement in social media, and J&J, GSK and Novo Nordisk top the list with J&J in a wide lead. They also report that of the top 50 pharma companies, half do not participate in social media.
Dove is about to have another viral advertising campaign – “Selfie” is a 10-minute documentary video that focuses on teens and their mothers having better self-images. It’s the latest part of its 10-year-old “Real Beauty” campaign, and Dove is entering it in the Sundance Film Festival.
-Carly Kuper, VP, Strategic Marking & Corporate Communications
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