In follow-up to our EHR news in last week’s Scoop, Account Director Brian Cunningham shared this article which outlines the best ways to engage via EHRs, which are to use the screen as your billboard, get to the point, and message frequently; to this Brian adds: All three points are great for those starting to play in this space. But to me, the essential take-away for engaging in this platform: “Pick a message, balance it accordingly, and focus on that ONE message. The prescriber will be much more likely to absorb it and act, and less likely to just blow past the screen.”
Let’s talk other emerging ad space opportunities on the horizon. Google has snatched up the hot idea of ad revenue-supported (free-to-consumers) taxi rides (nice!). Meanwhile, those MIT scientist smartypantses can now turn any transparent surface into a display screen.
Autistic children can now be volunteered by their parents to wear a GPS tracking device, which – if a New York proposed law is approved – will be paid for by the federal government.
Samsung and Google have partnered in a licensing deal that seems to take aim at Apple’s repeated lawsuits against the two companies, according to CNET: “Google and Samsung on Sunday unveiled a broad, long-term cross-licensing deal that will cover their existing patents as well as those filed over the next 10 years.”
Floating around on the Interwebs this weekend: an unearthed video of Steve Jobs demoing the Macintosh in 1984. The axiom (and differentiator): “Never trust a computer you can’t lift.”
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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