Check out this horrible awesome example of how to prove your product is the best; to show the quality of LG’s new Ultra HD TV, they installed one to look like a window, and tricked job interview candidates into thinking the world outside was ending. (Thanks to Sr. Associate Marketing Theresa Heintz for sharing.)
How do consumers find doctors in this mobile age? Campaign Analyst Phil Turicik shares the top takeaways from an eMarketer article that showed word-of-mouth is still top-of-mind:
– According to a September 2013 study by the American Osteopathic Association, 2 out of 3 adults rely on traditional word of mouth as their #1 reference when seeking out information about physicians.
– Perhaps even more surprising is that young adults are the ones who are asking their family, friends and co-workers for recommendations and using their mobile technology less. 80% of 18-29 year olds cited communicating with people they know as their #1 method to find a new doctor, which was higher than 30-49 year olds (65%) and 50-79 year olds (60%).
– The #2 choice for finding a physician was an insurance provider directory, which is typically included (and suggested) on most corporate healthcare plans.
– Physician rating websites (ex: Healthgrades), hospital websites and consumer review websites (ex: Yelp) rounded out the top 5.
– In a separate November 2013 study by Apigee, only 18% of U.S. smartphone users said that a smartphone or tablet had “somewhat” or “completely” changed how they managed their health. This included searching for physicians, among other activities.
– Only 1 in 3 U.S. internet users is looking for a healthcare professional when doing online research – the majority are looking for information on conditions, symptoms and medications.
A 36-year-old neurosurgeon holds the brain scan of a patient and there’s no doubt – it’s cancer, and it’s terminal. And worse – the brain scan is his own. Read the powerful account of how he deals with the diagnosis as he steps into his patients’ shoes, and make sure you have tissues handy.
Viral videos aren’t just fun for those watching them – Reuters reports “Working with a therapist to create music videos may help young cancer patients feel better about themselves and their situation, a new study suggests.”
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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