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The Scoop – Facebook’s Baby Pictures | Apple’s Coolest Commercial | The Password Pill February 4, 2014

Filed under: Corporate — CMI/Compas @ 4:48 pm

Facebook turns 10 this week. Want to see its baby pictures? Awww.

Apple shot one of the coolest commercials I’ve ever seen, entirely on an iPhone in one day. And these are the guys getting into healthcare. Look out.

Speaking of super cool, Motorola and Proteus Digital Health have created a pill that turns your body – temporarily – into a sort of password for your devices, enabling your locked phone, iPad and so on to unlock only when you’re near.

Dude. It’s hard to be funny, and it’s especially hard to be funny AND timely AND on-brand – so kudos to some (just some) of the brands who live tweeted during Super Bowl and carried it off (like Newcastle, DiGiorno Pizza and Hillary Clinton), double-kudos to those who threw in the towel early (like Oreo and Progressive Insurance) and let’s all Monday Morning Quarterback the rest of them.

J&J has arranged to supply Yale with its clinical trial data, which MedCity News points out will have multiple benefits for our entire industry, including: access to previously off-limits data, builds trust in drug developers, offers J&J as a role model for our industry, and would help scientists learn from mistakes.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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