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The Scoop – Heart Health Day | Attention Minutes | NIH Partnership February 7, 2014

Filed under: Corporate — CMI/Compas @ 5:08 pm

Happy Friday! Today is Wear Red Day to raise awareness for women’s heart health, and each of our offices will be posting photos of our teams wearing red. Today the American Heart Association has issued its first guidelines in preventing stroke in women, which includes controlling blood pressure.

The best way to measure attention online is as hotly contested as the toilet paper debate. Upworthy is the latest entrant with “Attention Minutes,” which is tracked site-wide and also per article. GigaOm explains, “In order to arrive at this metric, the site says it looks at a wide range of signals about user behavior — including mouse movement, open browser tabs, whether a video player is activated, etc. — to see whether someone is still paying attention.”

Ten pharma companies have aligned with the NIH to help make advances in drug discovery for major diseases including lupus, rheumatoid arthritis, Alzheimer’s and others.

Idea generator Ideo helped come up with the pill pack redesigned – it resembles a tape dispenser and leaves no room for confusion. Very cool.

A new regulation announced this week gives patients the right to have direct access to their lab reports.

Teens can be at greater risk of depression when they sleep less and spend more time online, according to new findings.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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