FDA is considering changing the way that key side effect information is shared in TV ads.
When serving patients involve them in your development process, wisely advises two health startups who utilized patient feedback to ensure their ideas would get off the ground. Omada Health, which created a diabetes prevention program, and patient adherence firm HealthLoop, both owe their success to early patient involvement.
The latest medical test to go under the microscope is the mammogram – the test has been recently criticized as being over-used and also as being only sometimes beneficial, largely reliant on the HCP conducting it who much not only read it and capture issues correctly, but also take the right course of action following a diagnosis.
A new study that’s also getting tons of press found that a sedentary lifestyle not only contributes to obesity and other health conditions but also could lead to physical disability later in life. Yikes! Someone get me a treadmill desk!
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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