For our partners who were wondering exactly how we managed during the storm after storm after oh-geez-not-another-storm this winter, Crain’s New York Business profiled our established best practice policy for staying productive despite weather and other unexpected emergency situations, which combines good communication with best-in-class technology.
Crowdsourcing is the name of the game and is a technique that can work on many levels. A new app called SharePractice – launching this week – was created by a physician calls on colleagues to share insights and knowledge for the greater good. In another instance, a Hackathon focused on health resulted in new tools for patients to improve on processes in the hospital.
Out of the box, high-tech idea of the day: a bus stop ad by Pepsi Max used augmented reality to make it appear that random bizarre things were happening, like alien invasions and a tiger on the loose.
Out of the box, low-tech idea of the day: harmonicas for healthy lung function in transplant patients.
What makes a good doctor? In an unscientific yet interesting Twitter poll, a physician blogger found that empathy and listening were more noted than competency.
At the Annual Meeting of the American Academy of Dermatology this weekend, physicians urged their colleagues to adopt social and emerging media technologies to better connect with patients (citing a successful YouTube campaign that increased awareness of melanoma caused by tanning) and in general just keep up with the times.
Fitness trackers are a huge trend, but there are still holdouts among the fashion conscious who are pegging their hopes on Tory Burch and other designers for a more fashionable look that can go from day to night.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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