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The Scoop – The Other Side of Advertising| Branded Rain | New Tech Launches April 1, 2014

Filed under: Corporate — CMI/Compas @ 4:04 pm

Jim Woodland and I have been getting some attention for the article that ran in Crain’s NY Business a few weeks ago, especially because of the photo. Well, I have some good news that came of it – a local creative agency called and asked if we’d be willing to be in an upcoming commercial for one of their clients, and since this would give us a rare glimpse into the ‘other side’ of advertising (as the talent, whoa), we agreed. So coming soon to a national – yes national – audience, check out our new ad!

And speaking of innovation in media, you can now market via the weather with an innovation called ‘branded rain,’ which uses sight and scent to evoke certain things such as the smell of Cinnabon falling from the sky. Sounds too good to be true right? That’s because it is.

Both Samsung and HTC chose today to launch ‘smart gloves,’ which would do exactly the cool stuff you might imagine – if only they weren’t both April Fool’s Jokes. And Google always has the most fun, this year with an auto-photobombing app featuring David Hasselhoff.

Okay, let’s get serious. Some very exciting news: Philadelphia Interactive Marketing Association (PhIMA) has named my colleagues Kate Zwizanski, Media Director to the Board of Directors and Dani Barsky, Senior Media Planner as Liaison to the Board. PhIMA – co-founded by our SVP Adam Scott Roberts – holds a place in the Philadelphia media and advertising community as a central organization bringing together the best minds, innovation, critical thinking and creativity for the betterment of the industry and the professionals who make up the organization. Congratulations!

To combat resurgence of serious diseases, Canada is considering creating a national vaccine registry.

Among America’s 10 most powerful brands according to CoreBrand are Johnson & Johnson and Bayer (thanks to Renee Kennedy, Campaign Analytics Supervisor, for this story.)

YouTube has the most post-click engagement among social media channels according to a new report by Shareaholic (possible tagline: it’s like chocoholics, but with sharing). Facebook is further down the list at number 5.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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