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The Scoop – At Work With | April Fools Roundup | Media by the Numbers April 2, 2014

Filed under: Corporate — CMI/Compas @ 4:05 pm

Here’s a fun fact for you today: did you know that the head of our consumer practice is married to a sales rep? Talk about knowing the inside scoop. Get to know Adam Scott Roberts, SVP Group Media Director, in this month’s “At Work With” in MM&M.

Yesterday was, of course, April Fool’s Day, which makes today awesome for two reasons: 364 full days before the next April Fool’s Day, and the lists of goofy tricks people played on each other. Companies fooling their customers continues to be a trend, and in addition to the Google, HTC and Samsung jokes I shared yesterday, AdWeek shares that quite a few others got in on the action including Honda’s DIY car (dude, it’s called a Kia), Sam Adams’ helium-laced beer, and Cheetos perfume. Also, the American Chemical Society produced a video of chemistry jokes, which is just adorable.

I love this article so much I wish I’d written it: it’s the ideal length by media, for example, the ideal length of a tweet is 100 characters, the ideal length of a headline is 6 words, the ideal length of a blog post is 1,600 words, and so on.

And if you like that article you may also like this one on how color should be used on websites based on color psychology. Black evokes luxury, primary colors call attention, and most people like blue. But it’s also the ways they’re used together that are most meaningful. Good stuff.

Sanofi has become the first major pharma company to appoint a Chief Patient Officer.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
Did you like today’s Scoop? Sign up here or email us at scoop@cmicompas.com to receive it daily.

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