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The Scoop – Trusting Ads | Impact of Sovaldi | Medicare Transparency April 17, 2014

Filed under: Corporate — CMI/Compas @ 4:45 pm

Today’s Scoop was a group effort, thanks to so many article contributors. Some days I just can’t do it without you folks! Let’s start with a contribution from Renee Kennedy, Campaign Analytics Supervisor, who shared a study that only 3% of consumers in America completely trust ads, compared with 11% who completely distrust them, and a soup of folks across the middle. Renee pointed out, “Of course, the overly educated are less trusting – go figure.”

Thanks to Associate Media Director Michele Sirkin for this article, which shows the impact of Sovaldi (not just its high cost, but also its effectiveness) from several points of view, including patients, insurers and doctors.

As we continue to follow the Medicare transparency story, CMIO Dr. Susan Dorfman shared this OpEd which pointed out that despite physician group fears of a PR nightmare, the general press has been more fair and balanced than expected; the OpEd also hints that patients are more interested in just understanding how many times a physician may have performed a procedure they’re about to have, versus how much the physician is paid.

A study published in JAMA found that free samples of skin treatments can lead to doctors prescribing more expensive drugs, which has been (unsurprisingly) met with criticism in the press – thank you to SVP Customer Development Robert Kadar for sharing this story.

eMarketer reports “Thanks to their larger size, the Interactive Advertising Bureau (IAB) Rising Stars—more dynamic and engaging rich media and video advertising units for both desktop and mobile—are seeing more success than standard placement sizes.”

A study published in NEJM showed progress against complications in diabetes.

If you’ve been touched by breast cancer – whether you work on behalf of one of the treatments, you’re a survivor or close to a survivor, this PSA will be meaningful to you – grab tissues before you hit play. As Huffington Post explains, “When The Divinyls frontwoman Chrissy Amphlett realized that her breast cancer was terminal, she had one last order of business: to repurpose her 1990 anthem ‘I Touch Myself’ to encourage women to check their bodies for cancer.” It may strike you as NSFW, but when you hear the song in this context, you’ll never think of it in the same way again. Beautiful. Added bonus: at the end of the article is an inspiring slideshow of some of the women who changed health as we know it.

Medscape has issued its annual Physician Compensation report, which this year found the income gap between men and women is getting slowly smaller.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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