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The Scoop – Urban Legend Proven | Google’s Big Data | Adobe’s Q1 Social Intelligence Report April 28, 2014

Filed under: Corporate — CMI/Compas @ 4:04 pm

George Clooney got engaged this weekend; half of the people reading this just turned around and went back to bed for the week. For those of you still with me, it was a nice quiet weekend in tech/health news, mainly dominated by a new silly parody of Google Glass and a Microsoft PR stunt where they prove true a 30-year-old urban legend.

For those of you who feel sorta bad for Google and the teasing it’s getting for Glass, remember that they are really still doing ok – as this Wall St. Journal article points out, the data they own is immense and vast and powerful. In fact, one woman is profiled for successfully ‘hiding her pregnancy from big data,’ which is so rare a feat that it warrants a news story. We are truly in new times, people, embrace the heck out of it.

Adobe’s Q1 Social Intelligence Report is out and as Social Media Today explains, takeaways for marketers are to look into how you may be able to use LinkedIn, which is underappreciated, and try to use multi-media versus text-only on social posting if possible.

A profile on how GE looks at design to influence function offers some great lessons, among them the importance of designing for context, for operations, and to make us smarter – design can lead to more than just a pretty face.

An overdose rescue drug joins the conversation with Sovaldi around the cost of life-saving drugs. The drug, naloxone, can now be injected in a new way – and is getting attention largely because of the death of Philip Seymour Hoffman – but is also gaining notice for its cost, which is higher than expected.

Last week we looked at a very serious campaign to raise awareness of breast cancer self-checks; now a series of not-so-serious campaigns emerge to also promote self-checks (of male breast cancer and testicular cancer) taking a very humorous approach. Bottom line: make people cry or make people laugh, but just make them DO something.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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