The ultimate goal of content marketing is to connect your customers with the information they find most compelling. Due to many of the legal restrictions pharmaceutical companies face, they often struggle creating content that achieves the desired effect.” This is an excerpt from a recent thought piece authored by our Search experts Justin Freid and Matt Howell called Content Marketing in the Pharmaceutical Industry: By Changing Nothing, Nothing Changes. If you haven’t already, we encourage you to request your own copy and learn about the challenges of and recommendations for creating meaningful web content.
Cancer Center print and TV ads are unsurprisingly heavy on emotional appeal, but this article discusses their lack of objective patient information relating to treatment benefits and risks and what effect (if any) they may have on patients and caregivers.
A little special ink, some public restroom paper towels, endless unsuspecting hand-washers and BAM! Mexico’s largest free newspaper captures consumer interest where you might least expect it.
Research shows that including active video gaming in the weight loss of regimen of overweight kids can significantly improve their health and reduce excess weight.
Experts say prolonged wear of Google Glass does not pose significant health issues to the eyes or brain. Phew.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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