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The Scoop – No Discounted Drug Requirements | Apple Health Update | Rumor Mill June 10, 2014

Filed under: Corporate — CMI/Compas @ 4:05 pm

A federal judge has ruled that Obamacare cannot require drug companies to offer some drugs at discounted prices.

We’re a week out from Apple’s big health announcement last week, and hindsight is already kicking in. I really like the analysis by Dr. Iltifat Husain of iMedicalApps because I think he totally nailed it – it’s the partnerships that make this a big deal, and in particular the partnership with Epic: “If Apple is able to appropriately leverage Epic’s ability to reach more than 51% of the patient’s in the United States — it would be a game changer.” Apple partnered with Mayo Clinic on this initiative, and is now rumored to be partnering with another major health system – Cleveland Clinic – on the iWatch. Both health systems use Epic, although an insider friend informed me that Mayo Clinic was an early adopter who built apps off of an older version, while Cleveland Clinic has kept up with regular Epic updates and uses the latest version available – both cases can cause challenges to a major tech company like Apple in marrying technologies. Meanwhile, Cult of Mac reports that Apple has been leaning on FDA to support tech innovation in health, saying it’s their “mobile obligation.”

Google has launched its Online Marketing Challenge: “With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional Google+ Social Media Marketing category by creating and managing a Google+ Page for their clients over a five week period.” Thanks to Manager, Training & QC Chanin Coyle for sharing this news.

Design fun of the day: wouldn’t your morning caffeine taste better in one of these creatively designed mugs?

– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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