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The Scoop – The Machine | openFDA Project | Mobile Usage and Content Marketing June 12, 2014

Filed under: Corporate — CMI/Compas @ 3:48 pm

Oooh gurl there is some hatin’ happening up in this tech space this week. Just minutes before sweetly introducing and thanking Microsoft as a major sponsor of their conference, HP CEO Meg Whitman announced their plans to completely destroy Microsoft Windows OS with “The Machine,” a new data center computer. The concept of The Machine is actually pretty cool; it’s a reimagination of how to use computers and sounds as cool as it is disruptive.

PMLive reports that FDA now offers easier online access to AEs. “The openFDA project began this week with the release of millions of reports of drug adverse events and medication errors that have been submitted to the FDA between 2004 and 2013. The data had previously been available, but only through a difficult-to-use reporting system or via Freedom of Information Act requests.” Thanks CMIO Dr. Susan Dorfman for this article.

People around the world are using mobile devices to access news, and few are paying for it. To me this data really underscores the importance and opportunity of content marketing (in mobile!)

You never know when creativity will strike, like when you’re alone at the airport. This dude is awesome.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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