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The Scoop – Primer on FDA Social Draft Guidance | Wearables #CMIEvo | PGA and Skin Cancer June 23, 2014

Filed under: Corporate — CMI/Compas @ 3:54 pm

FDA’s draft guidance on social media – here’s what you need to know, in a bite-sized POV written by Justin Freid, our VP of Search Engine Marketing and Emerging Media.

Possibly one of the most startling takeaways for me from Team Wearables’ #CMIEvo presentation at the CMI/Compas M2 Evolution Summit was that there are 12 competitors to Google Glass – and counting. But that wasn’t the biggest debate topic – the one that will continue ongoing is this: with adoption of health trackers at a pretty decent rate and rapidly rising, just what are we going to do with all of this data? That is literally the multi-billion dollar question. Full presentation takeaways:

• More than half of all consumers own a smartphone and 34 million identify as early adopters
• Looking for wearables to evolve beyond being a “smartphone companion” – autonomous so can be used in different ways
• Smart watches – Pebble, Samsung, and potentially the iWatch
• Smart glasses – Google Glass – 12 other brands also on the market including AR glasses, with Google Glass being most popular. Critical that this be seamless so that it can be integrated into life
Metapro glasses – available come this January, they eliminate the need for any other hardware, even a laptop – holy moly I want one so bad
• Other things to expect: Invisibility cloaks (really!); baby monitors embedded in onesies; jackets (light jacket incorporates light and is connected to your smartphone); wearable tattoo from Motorola; ring from Google; NFC Ring; Nymi biometrics to authenticate identity
• Issues – battery power; need to perfect fabric that includes power source that can be flexible and washable; hacking is a worry
• By 2016, biometrics will be the future of wearables
• Lapses in treatment costs billions in dollars and thousands of lives as well-tracking could help enormously
• Take 2 and call me in the morning becomes take 2 and log it in the cloud
• Ingestible sensor-enabled pills created by Proteus Digital – the size of a piece of glitter, and can report back valuable data
• Wearables will lead to more responsive, customized care for the patients
• 55% of MDs believe wearables for patients could improve accuracy of treatment decisions, but note docs are also concerned with cost, and interested in EHR integration
• Currently only 10% of US adults are tracking their health using wearables
• Insurance reimbursement will play a major role in adoption

Wall Street Journal profiles Flatiron Health, a two-year-old startup dedicated to a better database for those with cancer and their caretakers.

Quite a few interesting news items across several disease states popped up over the weekend:

Skin cancer is getting extra attention because several pro golfers have been diagnosed, including one who’d previously been voted one of People magazine’s sexiest men and now is scarred from surgery.

New CDC data reports that sleep problems lead to other health problems, important data for anyone working with an insomnia brand. Article also notes the amount of sleep people should get by age.

There’s a shortage of endocrinologists treating the rising diabetes epidemic to the tune of 1,500 treating adults and 100 treating children, according to a new study published in the Journal of Clinical Endocrinology & Metabolism.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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