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The Scoop– Google Cofounders Address Health | Model Patient | Importance of Social Listening July 8, 2014

Filed under: Corporate — CMI/Compas @ 4:02 pm

Normally hot in the news, Google is red hot today because of a rare public talk with its cofounders, Larry Page and Sergey Brin, during which they discussed many of the topics we’ve all been wondering about, including how deep they’ll go into health (not so far that it stymies their overall business – besides, it’s “painful”) and what’s next with self-driving cars (why own your own when you can ride share?), as well as criticizing the government and society as a whole. You can view the 40 minute discussion here. And speaking of Google, the company – smarting whenever a consumer searches within Amazon rather than going to Google first – wants to compete with Amazon with Google Shopping Express.

Bikini models are not usually a Scoop topic, but one woman started a fabulous – and growing trend – sensation when she posed with her colostomy bag. The photos went viral, people started applauding her for her courage in her fight against Crohn’s Disease, and others began to follow suit. Bravo!

This weekend I attended my first wedding with its own hashtag. For better or for worse times are changing, and it’s more important than ever to listen to what your audiences are saying on social media. Four reasons why: you’ll more deeply understand the issues surrounding your brand, identify new business opportunities, find more appropriate (key word appropriate) ways to engage, and ultimately your brand will create better content. Thanks Justin Freid VP Search & Emerging Media for this story.

Stress levels affect health, and a recent fascinating study shows that most of Americans’ stress is because of health as well – poor health condition, disability and chronic health problems are the top three causes of stress cited in the Harvard/Robert Wood Johnson Foundation study. And although some use positive outlets to deal with stress, the three most common responses to stress are to sleep less, eat less and exercise less.

– Carly Kuper, VP, Strategic Marketing & Corporate Communications
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