Social listening is an incredibly valuable experience for marketers; as our VP SEM & Emerging Media Justin Freid outlines in his latest column for Search Engine Watch, it can help you truly understand what your customers want. And when you see what he does with yoga pants, you can imagine what his team is capable of with your audiences.
Knowing that face time equals better health outcomes, more hospitals are devoting nurse workloads back to one-to-one patient care rather than more administrative tasks.
LinkedIn is getting into the programmatic space (and showing the potential of programmatic) with an acquisition of the Bizo ad platform. Thanks to Leanne Smith, Senior Director, Insights & Analytics for this article.
CVS Caremark and IBM are partnering on a $1.5 million grant project to encourage tech innovation in healthcare.
Today’s media tidbits:
• The New Yorker had made all content available for free on its website for the rest of the summer, then will be following the New York Times fee structure.
• The Daily Show’s Jon Stewart has launched a mock Kickstarter campaign to buy CNN for $10 billion.
• Allscripts has launched Wand – a native Web app allowing docs to better access EHR information – for Windows, previously only available for Mac.
It’s worth mentioning that the American Red Cross is in desperate need of blood donations, so please give if you can.
Carly Kuper, VP, Strategic Marketing & Corporate Communications
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