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The Scoop – Data at Disney | Programmatic and Publishers | Alzheimer’s and Ebola August 1, 2014

Filed under: Corporate — CMI/Compas @ 3:37 pm

Rejoice, data lovers, for Disney World may be your mecca – the dream-making giant has seemed to perfect the use of human tracking with its MagicBands, rubber RFID-laced bracelets that both help them serve their customers’ needs and let them track pretty much everything they do. And perhaps most interesting – they’re worn proudly (almost elitist) by customers who must either purchase them or obtain them by staying in a Disney hotel, and by wearing them gain an even higher level of customer service than usual. Read about the experience (and see what’s inside one) here.

A new study for IAB by Winterberry Group found that programmatic buying is continuing to grow in popularity among online publishers, with more than 98% using the approach. MediaPost also reports “Over half (58.6%) of publishers are “aggressively pursuing” a data-driven way to sell their inventory in the U.S.”

New York Times reports “The Food and Drug Administration announced on Thursday that it would start regulating medical laboratory testing, saying that tests used to make important treatment decisions must be vetted and validated before they go into use. The decision, long in coming, has been fiercely opposed by some laboratories and pathologists, who have said that regulation by the agency is unnecessary and would significantly increase the cost and time needed to develop tests, stifling innovation and depriving patients of some vital tools.” Wall St. Journal also reported on this story.

The hot topics for this year’s American Association for Clinical Chemistry (AACC) Annual Meeting were digital health, Alzheimer’s and Ebola, according to a press release that reported more than 19,500 attendees and 650 exhibitors.

Some insurance companies and hospital systems are reporting positive revenue as a result of Obamacare, including fewer non-paying patients and more profit overall. Thanks to Admin Assistant Monique Baggiano for this article.

Great customer service story to start off your morning – Lands End received a letter from a customer complaining that they only had cool science-themed t-shirts for boys and not girls, and Lands End responded by releasing a collection of cool science-themed t-shirts for girls. I showed them, as well as the non-science shirts in their collection, to my 5 year old (who wants to be a scientist when she grows up.) She chose the solar system design as her favorite among all of the shirts – take that, dog-in-a-tutu and sparkly-ice-cream-cone. Good job Lands End, not just for listening to your customers but also for encouraging girls in science as a cultural norm.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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