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The Scoop – PharmaVOICE 100 | Targeting with Facebook | Consumer Data Mining August 4, 2014

Filed under: Corporate — CMI/Compas @ 3:58 pm

Super hot news of the week: Our own Eugene Lee, Executive Vice President, Managing Director, has been named to the 2014 PharmaVOICE 100, a list of the 100 most inspiring people in the life-science industry. It begins “…Eugene Lee is helping the world’s leading pharma brands truly engage target audiences. He brings a fresh perspective to the digital advertising landscape in the industry.” This is an amazing and well-deserved honor and we are all so proud of Eugene! You can view the article on p. 132. You can join me in congratulating him at elee@cmimedia.com.

Yesterday’s New York Times had a worth-reading story on what it’s like to work with Facebook to create audience-centric campaigns. I have to admit, looking at what we can do in-house with ByDoctor I was not overly impressed with what I’d previously thought was the holy grail of hyper targeting (I mean, have you seen what ByDoctor can do?) but it was still a great overview of what the process is like, and how the company is currently taking advantage of its customer insights assets.

Most consumers don’t take steps to protect their data, nor do they fully understand that some of it is not protected by HIPAA and can be purchased by hedge funds, hospitals, pharma companies and other groups for data modeling, according to a new report by health guru Jane Sarasohn-Kahn.

Can you better profit from a better customer experience? Prove it. A research scientists writing for Harvard Business Review looks to actually do just that by quantifying the results of customer experience data at two different types of companies. Somewhat unsurprisingly they do find a direct correlation between positive experience and future purchases/loyalty.

How to use Instagram for our industry? VP Joe Biden is getting kudos from PR News for his efforts on behalf of the Affordable Care Act, and I admit it’s pretty clever – he posts #tbd photos to encourage younger people to sign up. Adorbs.

One in three Americans can be categorized as caregivers, and those taking care of chronically ill loved ones can experience higher stress levels and health issues.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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