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The Scoop – PPC Hero! | Programmatic Buying Adoption | Alzheimer’s Patient Tracker August 14, 2014

Filed under: Corporate — CMI/Compas @ 3:20 pm

Justin Freid, VP, Search Engine Marketing & Emerging Media, has been honored as a top 25 most influential PPC (Pay per click) expert in 2014 (number 7!) by The award recognizes leaders in the search and social media space for their extensive knowledge and insightful expertise. Read more about this amazing honor here.

Programmatic buying is reaching fantastic adoption rates in general industry, with a new AOL survey reporting high usage rates: “76% of advertisers buy display via programmatic, while 56% buy mobile inventory this way; 48% use programmatic for video ads; 24% for social; 32% for search; and 13% for television. Just 8% say they aren’t using programmatic in any channel. From the agency perspective, 86% are buying display via programmatic, 60% for mobile and video, 34% for social, 24% for search, 7% for television and just 9% aren’t using it at all. In other words, over 90% of buyers are now using programmatic in some capacity,” reports MediaPost. Thanks to Account Manager, Buying Services & Deliverables Anetra Mitchell for sharing this story.

Over physician group concerns around Open Payments, a key component of the Sunshine Act, the Centers for Medicare and Medicaid Services (CMS) has shut down the reporting section of the website until the issues can be addressed. Thanks to Director, Media Relations Lauren Yeager for this article.

Here’s your daily dose of nerd candy thanks to Bryce Rausch of MOVablehow accelerometers work – they’re one of the core ingredients of every fitness tracker. I really did wonder how those things worked. Side note: I’ve been testing out a MOVband myself, and will be sharing my experiences in an upcoming Scoop.

And in other innovative tech news, a tracker that helps alert caregivers when Alzheimer’s patients are on the move was created by a patient’s grandson – this kid’s family is no doubt kvelling. Thanks COO Jim Woodland for this article.

The CDC reports that two-fifths of US adults will develop type 2 diabetes at some point.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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