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Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – #IceBucketChallenge is Smart | Healio 2.0 | HPV PR Problem August 20, 2014

Filed under: Corporate — CMI/Compas @ 4:03 pm

It finally happened – I was nominated for the Ice Bucket Challenge. I stayed dry and some of my paycheck went happily to the ALS Foundation as well as to Children’s Hospital of Philadelphia (CHOP); in case you’re curious, here’s why the challenge is not stupid. So tell me – have you done the #icebucketchallenge?

More opportunities are now available to advertisers via Slack’s totally revamped Healio, a one-stop resource for news HCPs can use, which now includes “ a clean new look, easier navigation, more personalized content and expanded features —all developed to improve our physician user experience.” Thanks to the folks at Slack and Director Strategic Alliances Lauren Yeager for this news.

Of the three top-recommended vaccines for children, only one is having trouble gaining ground, and it seems to be because of a PR problem. The HPV vaccine, which experts agree is important, comes with it a stigma related to sexually transmitted disease. This is not really accurate, and the result of this misunderstanding is that many parents/caregivers decide against it while saying yes to Tdap and meningitis vaccines.

This map of how much $100 is actually worth state-by-state is interesting when considered in terms of prescription co-pays.

Some people having brain surgery need to do tasks during the surgery so surgeons can gauge how the sensitive operation is going; here’s what happened when a world-class musician was asked to bring his violin to his surgery. Thanks to Senior Media Planner Dani Barsky for this story.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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