It takes many factors to properly analyze ad text in a search campaign, and you can miss out by only analyzing a few. So explains Justin Freid, VP Search Engine Marketing & Emerging Media, in his column this month for Search Engine Watch. The bottom line is not to do it in a silo. The bottom line for me was that I don’t fully understand search tactics so I’m glad we have an awesome team taking care of it.
Healthcare Payer News reports some big news: “Insurers may need to find new ways to control costs for specialty drugs, as more states add limits to cost-sharing and utilization continues to grow. At least five states have enacted laws limiting copays and two — New York and Alaska — have expressly prohibited the use of tiered formularies for specialty medications. Another 11 states, including California, Illinois and Virginia, have legislation up for consideration that would limit copays.” Thanks to CMIO Susan Dorfman for this article.
A new bright red banner called AdDetector may be adopted to label native ads, which would help avoid confusion amid consumers who can’t tell the difference between native ads and editorial.
Rumor alert: Google may be working on a new design for Google Glass, and it looks exactly like my husband’s glasses.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications
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