Thanks to Katelyn Inman, Associate Campaign Analyst for this story: Not only did CVS officially end their tobacco sales, they also changed their official name from ‘CVS Caremaker’ to ‘CVS Health’ to enhance their dedication to customer health. The tobacco shelves were cleared a month sooner than anticipated and replaced with nicotine gum and patches to help consumers kick their tobacco habits!
General Electric has received FDA approval on its 3D breast-imaging technology. In related news, a new study shows that a double mastectomy procedure following a breast cancer diagnosis does not promise improved rate of survival when compared to less-invasive procedures.
We all remember well that last year’s open enrollment under the Health Care law was no picnic. Looking forward to year two, experts fear even greater challenges, including a shorter time frame to sign up and broad price ranges by insurers.
This touching video has gone viral-a daughter captures a moment with her mother stricken with Alzheimer’s. Thanks to Lauren Bowie, Campaign Analyst for sharing.
Kaiser Health News reports, “Being a doctor in private practice today is more complicated than it used to be,” and looks at the changing business model for physicians and patients.
Media Vitals Fact of the Day: 98% of physicians use search engines for professional purposes. In fact, 6% overall search 10+ per day.
If you’d like to be on the list for an early copy of the first Media Vitals insights report, What Prescribers Want & Need from Pharma: 10-Specialty Report, email me or click here.
-Amanda Koped Preto, Manager, Strategic Marketing & Corporate Communications