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The Scoop – Hot Wearables, Careers and Startups | Obesity Epidemic | Media Vitals Fact of the Day September 11, 2014

Filed under: Corporate — CMI/Compas @ 4:16 pm

As Apple Watch discussion continues, the focus stays on wearables and health with several interesting new announcements. MIT researchers have turned Google Glass into a health monitoring device, and FDA has approved a wearable tracker for Parkinson’s.

We know from Apple’s launch yesterday that health is HOT – and guess what else is hot? Media. That’s right, this article shared by Robert Kadar, SVP Customer Development, shows that many in our industry are starting to recognize the fun, challenge and art of media.

Former Allscripts CEO Greg Tullman now heads Livongo, a startup looking to develop mobile apps for diabetics. Thanks to Karima Sharif, Director Customer Engagement Management, for this story.

Obesity is an epidemic that affects so many aspects of health that this feature of 12 graphs show the many sides of the condition, from cause to effect. Thanks to Nikki Faretra, Senior Media Planner, for sharing.

We’re following TEDMED remotely this year, and they’re offering a day-by-day recap of sessions. Yesterday’s kickoff began with the topic of pandemics, absolutely relevant right now.

Have you signed up yet for the Media Vitals webinar? It’s a do-not-miss; click here to sign up for our live webinar on the Media VitalsTM 10-Specialty Report hosted by Dr. Susan Dorfman, Chief Marketing and Innovation Officer. Media VitalsTM assesses the media consumption habits of HCPs and key factors impacting physician engagement to provide media teams with invaluable insights around HCPs’ information seeking habits, preferences, sources, and omni-channel touch points. It’s our deep analysis of 24 specialties and responses to 90+ questions to give pharma marketers critical insights for reaching, engaging, and owning target audiences.

Media Vitals Fact of the Day: 98% of optometrists read emails and 96% read direct mail…proving their eyes are always checked.

If you’d like to be on the list for an early copy of the first Media Vitals insights report, What Prescribers Want & Need from Pharma: 10-Specialty Report, click here.

A little PSA for those with gmail accounts – it’s a good time to change your password, as millions may have been compromised.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications


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