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The Scoop – Webinar Signup Last Chance | Danger of Stopping Statins | Media Vitals Fact of the Day September 23, 2014

Filed under: Corporate — CMI/Compas @ 3:48 pm

It’s happening tomorrow – our free webinar sharing what prescribers want and need from pharma – to sign up, click here or email me. For a sneak peek of some of the insights that will be presented, ask me for a copy of the free report. Media Vitals Fact of the Day: 28% of cardiologists do not understand there are distinctions between paid and natural search.

A UK study found that stroke patients are three times as likely to die if their statins are stopped at the hospital.

Many brands are no longer putting all their eggs in the Facebook basket, choosing other owned venues like microsites to share their content. And the critical word is ‘owned,’ as a major part of that preference is having more control over the media, in addition to concern that Facebook is starting to fade in popularity among some demographics. Thanks to COO James Woodland for this story.

A map of the most Googled brands in each state show that Mickey is king in Florida, but mayonnaise rules in New Jersey.

Both Google and Apple are working on perfecting the technology to integrate data from health apps into their own health platforms. It’s complicated (and of course moreso because of privacy concerns) but both seem to have made enormous strides in the task – and to the victor(s) will go the spoils.

EHR usage patterns vary widely among physicians – and the way they use them directly impacts how effective they are. Add in that patients are also (varied) users, and that gives a clue into why EHRs continue to be under-utilized.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications

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