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The Scoop – Adwords Targeting | Walmart Facepalm | Multi-Screen Apps October 8, 2014

Filed under: Corporate — CMI/Compas @ 4:05 pm

Google’s been busy. New Adwords demographic targeting can only help us in consumer campaigns, as my colleague Leanne Smith, Senior Director, Insights & Analytics, explains: “it may allow us to better target and understand if we are targeting / reaching patients or caregivers.  For example with diseases that target older populations – we may want to reach the care givers who are of a younger population.”

Facepalm of the week: just days after announcing more plans to become a central hub for customers’ health needs, Walmart has cut the health benefits of more than 30,000 part-time employees.

Okay you guys – Atul Gawande on The Daily Show. Atul and Jon! This made my week. Seriously though, Atul’s new book focusing on the quality of end-of-life has been getting tons of press, as has the story of 29-year-old Brittany Maynard, who is terminally ill and has chosen to end her life on Nov. 1. (Thanks to Lindsay Dinan, Manager, Customer Development & Operations, for this story.)

Forget multiple screens, I want to take all my screens and smoosh them together like Legos for a massive screen that’s part Minority Report, part CNN. Luckily someone at Google X feels the same way. Meanwhile, a smartypants developer created an app for Google Glass that creates real-time captioning for hard-of-hearing users; I think this is the best app I’ve heard of yet for Glass.

Mastectomy tattoos, a beautiful and touching trend, is getting a new boost with an app that allows survivors to see what different designs may look like. Because, you know, that stuff’s permanent.

A study published in JAMA found that doctors were more likely to incorrectly prescribe antibiotics in the afternoon.

-Carly Kuper, VP, Strategic Marketing & Corporate Communications


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