Google’s been busy. New Adwords demographic targeting can only help us in consumer campaigns, as my colleague Leanne Smith, Senior Director, Insights & Analytics, explains: “it may allow us to better target and understand if we are targeting / reaching patients or caregivers. For example with diseases that target older populations – we may want to reach the care givers who are of a younger population.”
Okay you guys – Atul Gawande on The Daily Show. Atul and Jon! This made my week. Seriously though, Atul’s new book focusing on the quality of end-of-life has been getting tons of press, as has the story of 29-year-old Brittany Maynard, who is terminally ill and has chosen to end her life on Nov. 1. (Thanks to Lindsay Dinan, Manager, Customer Development & Operations, for this story.)
Forget multiple screens, I want to take all my screens and smoosh them together like Legos for a massive screen that’s part Minority Report, part CNN. Luckily someone at Google X feels the same way. Meanwhile, a smartypants developer created an app for Google Glass that creates real-time captioning for hard-of-hearing users; I think this is the best app I’ve heard of yet for Glass.
A study published in JAMA found that doctors were more likely to incorrectly prescribe antibiotics in the afternoon.
-Carly Kuper, VP, Strategic Marketing & Corporate Communications