Collaboration Station

Where CMI, Compas, Singularity, InfoCures, & MEDtrak Come Together!

The Scoop – Free Pharma Marketing Webinar | Dreamforce Day 1 | The Roche Box October 14, 2014

Filed under: Corporate — CMI/Compas @ 8:30 pm

Dreamforce started yesterday, and social media is exploding! CMIO Susan Dorfman and Sr. Associate, Marketing Theresa Heintz are posting live from the event. For real-time updates, keep your eyes on Instagram, Facebook, and Twitter feeds; a few of my favorites:

  • Winners anticipate; losers react – Tony Robbins
  • If you want to be relevant to a customer, you have to speak their language.
  • Customer service is not just about reaction anymore
  • Forget elevator pitch, you need to explain and understand what your company does in a sound bite

Health startup to watch: Hello Doctor aims to improve the state of EHRs and is compatible with the medical records of more than half of US hospitals and clinics, as well as Apple HealthKit.

Taking a page from the popularity of Birch Box, Nature Box and others, Roche has unveiled a clever campaign of sending a box of goodies to diabetes patients who sign up. One diabetes blogger pointed out that it contains affordable test strips, which made it a win for him. Congrats to Roche for thinking both inside and out of the box.

Real Health shared some diabetes factoids in an article profiling the learnings from our Diabetes Educational Experience last week – a great overview!


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