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Big Programmatic News from Compas | Dreamforce Day 2 | The Color of a Pill October 15, 2014

Filed under: Corporate — CMI/Compas @ 7:08 pm

BIG news today from Compas, as we announce that for the first time ever, a top 10 pharma company has reached physicians via programmatic buying technology! See more details in our press release.

Dreamforce day 2 brought Hillary Clinton, Bruno Mars, the Beach Boys and more inspiration shared by our experts-on-the-scene, CMIO Susan Dorfman and Sr. Associate Marketing Theresa Heintz. Salesforce made their big announcement, which is Wave, a cloud-based analytics platform. Up for today – cool dude will.i.am will have an exclusive launch., which our insiders tell us will be some sort of wearable device. Great photos and takeaways can be seen on our Instagram, Facebook, and Twitter feeds; a few of my favorites:

  • The world needs dialogue; including a mix of face-to-face and digital interaction
  • It’s important to partner with anyone that can help problems, even those in disagreement
  • “Innovation, having fun, & giving back should be the core values for everyone.” – Hillary

A few Scoop readers shared with me that the rumor alert I included in Monday’s Scoop has indeed come true – Google is making a major PR push behind its doctor video chat service.

A portable DNA sequencer is being made available, and “could be useful for Ebola screening,” pointed out colleague Lou Greisiger as Sr. Marketing Analytics Analyst who shared this story.

Some doctors in Australia are joining a movement to ban pharma sales reps from contacting them. The effort, “No Advertising, Please,” includes doctors asking colleagues to sign a pledge to join them.

Health app of the day: Transcense allows those hard of hearing to communicate better with conversations translated in real-time.

This is so interesting – the color of a pill has an impact on its efficacy.  An article in The Atlantic explains that in the US: “Blue pills, contrary to what Breaking Bad may have you believe, act best as sedatives. Red and orange are stimulants. Cheery yellows make the most effective antidepressants, while green reduces anxiety and white soothes pain. Brighter colors and embossed brand names further strengthen these effects—a bright yellow pill with the name on its surface, for example, may have a stronger effect than a dull yellow pill without it.” Of course all of this differs in other countries/cultures, where colors have different connotations.

Facebook and Apple both offer an interesting new benefit to employees – egg freezing for future fertility treatments.

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