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The Scoop-DoubleClick| Obama’s Warning| Wearables & Storytelling December 4, 2014

Filed under: Corporate — CMI/Compas @ 5:25 pm

Supervisor, Insights & Analytics Alexander Tung shares this DoubleClick update and why it matters to us:

“DoubleClick is the main platform we and the industry use to serve digital ads. Google has announced a complete revamp of the DoubleClick Verification to help marketers protect their brands and budgets. Among eight major updates, custom classifiers allow marketers to create custom categories based on what’s suitable for the brand. Active View, Google’s solution for measuring and buying viewable impressions, is an important part of the solution to analyze and eliminate all potential waste. Google has recently updated spam filtering with pre- and post-bid filtering capabilities to avoid buying fraudulent impressions and ensure accurate reporting. Finally, ad blocking automatically prevents ads from serving in unwanted locations and contexts across display, mobile web, and video inventory.”

President Obama visited the National Institutes of Health this week to keep a spotlight on the Ebola crisis. He’s urging Congress to pass $6.2 billion in emergency funds to fight the virus with this warning: “We cannot beat Ebola without more funding.”

Wearables are said to change the way we will consume various forms of content. This medium is interactive, personal, and seemingly perfect for content marketing–telling stories people can experience with many senses.

Studies by health experts show a significant decline in medical errors, resulting in healthier patients and reduced healthcare costs.

Groundbreaking new material takes scientists a step closer to restoring lost eyesight in some patients.

This thermometer, now available at Apple and CVS stores, connects to a smartphone and sends data to an app that tracks how the user is feeling. It’s expected to integrate with HealthKit soon.

Scientists have identified brain regions that may predict a smoker’s likelihood of quitting.  

-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications


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