Yahoo! recently signed a deal with the web browser Firefox to replace Google as its default search engine, causing a significant bump in search traffic for Yahoo. If your search campaigns are currently being managed by CMI, we are watching this closely and monitoring performance to determine if dollars should be shifted to Yahoo/Bing. Justin Freid, VP Search Engine Marketing & Emerging Media is available if you want to discuss.
NY Times reports on a significant increase in the rise of chronic diseases in poorer countries; deaths in these countries have risen by more than 50% in the last two decades affecting younger populations with worse outcomes than richer countries.
CDC states there isn’t time this season to make another flu vaccine.
More advancement in the treatment of spinal cord injury: a new drug may be able to repair and reconnect damaged nerves.
We have a team of experts flying to the iMedia Agency Summit this weekend. Stay tuned for nuggets here and on Twitter from Adam Scott Roberts, SVP, Media; Alya Sherman, SVP, Alliance Management; and Michelle Potts, Senior Director Buying Services & Deliverables.
-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communication