The FDA has cracked down on a trio of unproven drugs claiming to be able to treat Ebola, specifically targeted claims made within their metatags. Essentially, the wording used within the metatags made claims that were not supported by sufficient evidence. Meta descriptions have been a hot topic for pharma, specifically if unbranded keywords can appear within the parts of the metatags such as title tags and meta descriptions. It is important to note that this push back from the FDA was made specifically related to claims by brands that were not supported by clinical data. Utilizing unbranded disease state terms within parts of the metatags is still an SEO best practice and a recommendation you should be receiving from your SEO agency. –Justin Freid, VP, Search Engine Marketing & Emerging Media.
In his Search Engine Watch article, Justin discusses Search and Social trends this time of year.
Merck has received FDA approval on its updated version of the Gardisil cervical cancer vaccine.
Baby boomers expect more from healthcare. As this generation begins to face age-related medical issues, boomers want to know more about their providers and have more direct input in decisions about their care.
-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications