A new study tells us that 41% of caregivers use a digital health device to support their efforts in managing the patient’s health, with most interest in a wearable panic button device.
We have learned of a disappointing setback in the effort to cure HIV; six patients who were undergoing experimental treatment have died. Researchers continue to work on other strategies that may be less risky.
In more positive news, results of an experimental Ebola vaccine appear to be safe and trigger signs of immune protection.
SVP, Customer Development Robert Kadar shares this blog post from TechStars and a warm send-off into the New Year. The article is targeted to entrepreneurs but has applicability to all executives whose job it is, after all, to execute. Being in a Marketing role is like being an entrepreneur as we’re all required to take risks, test new approaches, implement, execute, analyze, iterate and apply key learnings – over and over again. Like an entrepreneur launching a new company, we’re constantly inventing and “taking action.” Congratulations on all of the action you took in 2014 and best wishes for a happy and healthy holiday season!
The Scoop returns in the New Year and we look forward to it with you.
-Amanda Kopec Preto, Manager, Strategic Marketing & Corporate Communications